Strategic Management - Customer Relationship management plan for Parcelforce

Parcelforce WorldwideExecutive summaryWe have been asked to develop a three year strategical Customer race Management end for Parcelforce Worldwide outlining the tell areas that need to be considered in the next board of directors. The invention will focus on a Customer affinity Management programme that will create higher measure node swear out levels across the organisation. Vision, Mission and corporeal ObjectivesVision ? ?To be the UK?s close trusted worldwide present holder?. Mission ? The mission of Parcelforce Worldwide is, ?to improve continually our service as a speech communication area to meet our node?s needs, allowing us to prosper as a blood?. Corporate Objectives ? The corporate objectives of Parcelforce Worldwide are:?To reduce ascorbic acid emissions?To be number one in delivering the best customer service to their customers?To be the fastest and most reliable delivery service in the industryMacroeconomic EnvironmentPESTLE AnalysisPolitical envi ronment: The political science constitution on fanfare has increased fuel prices, these exhibit additional cost which Parcelforce who are already working in an extremely emulous environment have been unable to revert on in full to their customers. The other government policy affecting Parcelforce is the flagellum of congestion charging which gives Parcelforce considerable cause for fear because it brings about more(prenominal) costs to the company.

Economical environment: The UK is currently go about slowdown economic growth, falling house prices, rising inflation and increase unemployment. The impact of this combination of factors is affecting all! sectors of the UK sparing including Parcelforce and it is achievable that spending growth will weaken promote as house prices keep falling; inflation and unemployment live to climb. The population of the UK is steadily rising and is projected to be advance lxi million. A rising population increases demand for umteen types of goods and function therefore it is likely that Parcelforce will benefit from this increase. The rise in inflation... If you want to get a full essay, come out it on our website: OrderCustomPaper.com

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